Back in 1820, when Johnnie Walker first established his business at Kilmarnock in the west of Scotland, malt whiskies and grain whiskies were bottled singly, and a market for them barely existed outside Scotland. All this was to change. During the remainder of the century Scotch Whisky achieved international fame. The foundation of this revolution lay in the art of whisky blending which John Walker pioneered.
Single whiskies, like wine, can vary from one year to the next, and John's aim in blending was to create a consistent flavour and a quality that could be relied on time and time again. However as his experiments reached fruition, he discovered that though blending he could achieve a depth of flavour unattainable in a single malt.
Foremost among the whiskies most favoured by John were the malts shipped from the Isle of Islay. These malts were powerful in character and flavour. The intensity and richness of the blended whisky John produced reflected his personal preference for these Islay malts. His son, Alexander, continued this tradition of creating powerful blends and, in his own words, his philosophy was "to make our whisky of such quality that nothing in the market shall come before it".
Now once again the authentic character and taste of a blend typical of that pioneering era can be savoured. With only Alexander Walker's words and a few dusty text books to guide him, the Johnnie Walker master blender has achieved the ultimate feat of bringing history to life. He has created Johnnie Walker Blue Label, a celebration of the whisky blending style pioneered by John and Alexander Walker.
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